3 Easy Ways To Stop Losing Mobile Visitors, And Get More Google Traffic
Have you ever seen a desktop website on your smartphone?
Between 50 -75% of website visitors are on smartphones. And without a mobile friendly website, you lose a lot of these customers. On top of that, Google ranks you lower if your site doesn’t adapt to a mobile screen.
Meet my Friend Sarah,
Sarah Saw 120% More Weekly Appointments, Just By Getting Mobile Friendly.
She has been an independent Chiropractor for the last 13 years. She built her website in 2005 and got it ranked in Google and Maps. Once she had decent exposure, she was receiving between 16 and 19 new appointments per week.
When I met Sarah for coffee, about a year ago, her website was no longer in the Maps top 3
And the appointments she got from it had dropped below 6 per week.
So we had to do something.
Since we were having coffee, we checked her website on our smartphone. And it was immediately clear what the problem was. It was impossible to read without zooming in.
Long story short, we got her website fixed.
And within days, she saw an increase in appointments. And it got only better once Google noticed her new website and ranked it near the top again.
Now she is doing 20 appointments/week on average!
So I hope use the steps below to stop losing visitors too.
1. Adapt To The Viewer’s Screen With Responsive Design
￼Look: The first and most paramount thing is to have a responsive design.
The objective is to have a site that loads fast and is easily viewable on different sized mobile devices. The responsive design thus touches on having a flexible layout, flowing stylesheet media queries, and flexible content. The website or web pages should have the capacity to detect the visitors’ screen size and orientation and adjust to it accordingly when loading.
2. Viewport Meta Tags
This part is a bit technical, but it can’t be ignored.
Browsers rely on a virtual area known as the viewport to determine how they will scale and size content for viewing across different mobile devices.
As such, a viewport meta tag is a necessary code to implement when making a website mobile-friendly. It is what your site and pages will need to help the browsers know how to make them fit into a screen and still ensure the content is readable or viewable.
3. Use AMP For A Free Speed Increase And Higher Rankings.
Google gives high priority to AMPs (Accelerated Mobile Pages). This is a bid to push for better mobile user experience.
A tiny lightning bolt is used to denote pages tagged as AMPs. They gain such recognition’s because they have a swift loading time (are 4x faster than standard mobile pages) and provide relevant content with instant solutions.
To achieve that lightning bolt, it will take the stripping down of the HTML, custom tags as well as the coding for a faster load time.
Quick Tip: Testing Is The Best Way To Spot Problems
It most important aspect of your efforts to make your website mobile friendly is testing the results.
Consider asking someone (not in the design team) to test the site. You should test it again and again on different mobile devices (Android phones, Windows phones, and iPhones) and tablets. Put every page to the trial, taking note of the response of every button you press and other actions. Keep in mind that this should be a regular thing since the optimization tactics keep changing with each dawn and you should ensure your site and pages comply to the new changes.